Find Your Perfect Indian Shade
Luxury lipsticks crafted thoughtfully for every unique Indian skin tone. Richly pigmented, completely cruelty-free, and designed to wear flawlessly all day long.
Curated Collections
Specially Designed Luxury Sets
The Best Sellers
Most Loved Across India
Soft Matte Luxe Lipstick
Shade: Bombay Spice
₹1,250
Velvet Liquid Lip Tint
Shade: Chai Latte
₹990
Satin Hydrating Crayon
Shade: Royal Ruby
₹1,100
Dewy High-Shine Gloss
Shade: Gulab Glaze
₹850
Why Rare Makeup
Crafted Intentionally Without Compromise
Made For Indian Skin
Formulated precisely with matching warm, olive, and cool undertones suitable for Indian complexions.
12-Hour Long Lasting
Designed to easily withstand humid weather, multiple meals, and long working hours beautifully.
Cruelty Free & Vegan
100% ethical practices. We love our furry friends and never test any cosmetics on animals.
Deeply Hydrating
Enriched naturally with Vitamin E, Jojoba Oil, and Shea Butter to lock nourishment into lips.
Smudge Proof Formula
No bleeding, lightweight texture, transfer-resistant coat that keeps edges sharp.
Premium Ingredients
Free from harmful parabens, severe sulfates, and synthetic toxifying additives.
What Our Community Says
Real Reviews From Real Users
"Finding a nude lipstick that doesn't wash me out has been an absolute lifelong struggle. 'Bombay Spice' matches my skin tone beautifully. Truly premium formulation!"
"The liquid lip stays flawlessly intact through my chaotic 9-to-5 workday and subsequent dinner dates! It's matte yet incredibly lightweight and non-drying."
"I absolute adore the premium weight of the packaging, and the pigmentation payoff is intense. One continuous single swipe gives a rich opaque finish."
#RareInEveryShade
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Rethinking Inclusivity For The Indian Complexion
Rare Makeup was born out of a stark, persistent gap in the global luxury beauty industry: the systematic lack of careful consideration for varied Indian undertones. For years, cosmetics were designed without accounting for the rich cultural diversity of our complexions.
We spent over twenty-four months in labs across the country, custom-mapping real skin spectrums to engineer highly specialized lip pigments. Our signature formulas balance warm golden accents and rich olive depth perfectly, ensuring zero ashiness.
"Our definitive mission is to empower every individual to effortlessly discover their true, authentic color match withoutcompromise."
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Unique Custom Shades
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K+ Happy Consumers
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% Vegan Formulation
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Beauty Awards Won
The Foundation of Rare
Values That Drive Every Product
Inclusivity
Designing custom options spanning from ultra-fair tones to deep complexions with identical premium care.
Quality
Sourcing exceptional cosmetic raw ingredients to guarantee unparalleled finish results safely.
Confidence
Creating beautiful textures that function effectively as armor, encouraging personal self-expression.
Innovation
Continually refining clean cosmetics technologies to deliver long wear times and deep hydration.
Behind The Beauty
The Visionaries and Experts
Rhea Kapoor
Founder & CEO
Dr. Kriti Malhotra
Chief R&D Formulation Scientist
Vikram Malhotra
Creative & Artistic Director
Signature Highlight
Soft Matte Luxe Lipstick
₹1,250
Our signature premium bullet formula. Delivers intense velvet coloration payload while hydrating lips seamlessly. Curated explicitly to ensure beautiful pigment alignment on warm-undertone skins.
Select Indian Shade Family:
Selected: Bombay Spice
Showing 8 premium luxury lipstick products
Soft Matte Luxe Lipstick
Bombay Spice
₹1,250
Velvet Liquid Lip Tint
Chai Latte
₹990
Satin Hydrating Crayon
Royal Ruby
₹1,100
Dewy High-Shine Gloss
Gulab Glaze
₹850
Powder Matte Crayon
Jaipur Pink
₹1,150
Metamorphosis Metallic
Copper Shimmer
₹1,400
Let's Talk Beauty
We Love Hearing From Our Community
Rare Cosmetics Headquarters
Level 7, Luxury Icon Towers, Bandra Complex, Mumbai - 400051
Call Our Customer Care
+91 (22) 5557-8900 (Mon-Sat, 10 AM - 7 PM IST)
Email Support Channels
care@raremakeup.in / corporate@raremakeup.in