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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Questions - Guaranteed Success

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 2

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 3

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 4

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

Topic 5

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q47-Q52):

NEW QUESTION # 47
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Sales cloud entry audience in journey builder
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every
15 mins
D. Use an api to create record in sales cloud directly from the ecom site

Answer: A,C

Explanation:
When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:
* A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
* D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

NEW QUESTION # 48
Where would you set a threshold limit in social studio

A. workspace settings
B. tab in engage
C. enterprise admin settings
D. column in engage

Answer: A

Explanation:
Understanding Threshold Limits: In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
Navigating Social Studio: Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
Workspace Settings as the Key: Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
Detailed Steps Within Workspace Settings:
Access Workspace Settings: In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.
Notification Settings: Within "Workspace Settings," you look for a section related to "Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
Threshold Configuration: Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
Why Other Options Are Incorrect:
A . Enterprise Admin Settings: Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
C . Tab in Engage: Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
D . Column in Engage: Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
"Thresholds" in "Admin" settings refer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, making B. workspace settings the correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.

NEW QUESTION # 49
How frequently does Einstein Engagement Scoring updates to email?

A. Model Monthly
B. Mobile Weekly
C. Email daily

Answer: C

Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:
* A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.

NEW QUESTION # 50
How often are Einstein Engagement Scores updated?

A. Every day for mobile, every week for email.
B. Every day for email, every week for mobile.
C. Every hour
D. Every day

Answer: D

NEW QUESTION # 51
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. out of cellular network coverage
B. SMS sent to landline number
C. mobile is in another call
D. switched off
E. Low battery

Answer: A,B,D

NEW QUESTION # 52
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